Bicycles

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.

The new upgraded Overlord now has a longer top tube, sealed integrated headset, sealed hubs, Mythos pedals, Sumo guard sprocket & two pegs - this package ready to hit the streets.

Looking for a bike that looks and rides like a pro bike but won't break the bank? The 2021 Heist has you covered! In this model we introduce ChroMoly for higher strength, ano, and every bearing is sealed (-pedals). The Heist also comes equipped with a bunch of aftermarket parts.

Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go. It's right for you if... You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i. The tech you get The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Why you'll love it - It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket or a surf rack to make the most of those long summer days.

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26 x 2.125" Retrorunner tires - Painted fenders - Custom saddle and grips

Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips

Level Up. A mountain bike built to raise your game and ignite a passion for the trail. Designed for the mountains and ready for anything. Highlights - Light and durable SmartForm C3 Alloy frame - SR Suntour M3030 suspension fork, 75mm travel - 7-speed drivetrain w/ double chainring cranks / Tektro mechanical disc brakes Where it thrives - Low-impact trails, gravel roads, leisurely ride What it's built for - Handling, durability Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

The cruiser that helped start the big bike craze! The Saint has a proven geometry, armored with 100% chromoly tubes in its frame, fork & bar, all sealed bearings & Mob cranks make this bike hard to beat!

The Spade set the standard for 22" wheeled complete bikes. Perfect geometry that rides like a frame-up build but wont break the bank. Everything is ChroMoly and everything is sealed (-pedals). Slim seat and alloy throttle pedals make this the perfect build.

The Zeke is a great all around bike that can pull that mile long wheelie or three out of the bowl, and did we mention it looks cool? 100% ChroMoly, 100% sealed bearings (-pedals) & Mob cranks round out this iconic bike.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.